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Upfluence is an influencer and affiliate marketing platform for e-commerce brands, combining creator discovery, campaign management, sales attribution, and global creator payments in one system, powered by its AI co-pilot Jaice. Founded in 2013, it integrates natively with Shopify, WooCommerce, Amazon, and Klaviyo, uses fixed platform-fee pricing instead of taking a cut of sales, and serves brands including Amazon, Marriott, HelloFresh, and Lacoste.

Creator Programs on Autopilot

Key features

  • Jaice AI co-pilot - recommends creators, drafts outreach, launches campaigns in minutes
  • Creator discovery and database - 14M+ creators across Instagram, TikTok, YouTube, Twitch, Pinterest
  • CRM/CMS database matching - finds influential existing customers to become ambassadors
  • Creator Marketplace - brands publish programs, creators apply directly Automated promo codes & affiliate tracking, native to major e-commerce platforms

Strengths

  • Deep e-commerce integrations (Shopify, WooCommerce, Magento, BigCommerce, Amazon, Klaviyo, Hootsuite) tying creators directly to sales
  • Fixed platform-fee pricing rather than a percentage of creator-driven sales
  • Combines influencer marketing and affiliate/performance tracking in one system
  • Established track record since 2013, ~$35M ARR, client list including Amazon, Marriott, HelloFresh, Lacoste, Asics
  • Global compliant creator payments (multi-currency, KYC, automated tax forms)

Best for

  • E-commerce and DTC brand marketing teams building always-on influencer/affiliate programs
  • Marketing agencies managing multiple client influencer campaigns from one platform
  • Performance/growth marketers wanting sales attribution and ROI measurement per creator, not just reach metrics
  • Brand teams wanting to identify and activate existing customers who already have creator-level followings

Integrations

  • Shopify (native, deep, system)
  • WooCommerce (native, deep, system)
  • Magento (native, basic, system)
  • BigCommerce (native, basic, system)
  • Hootsuite (native, basic, system)
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