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Triple Whale is an ecommerce analytics and attribution platform that unifies ad, Shopify and email data into a single blended metrics dashboard, with an AI agent called Moby that can recommend and execute optimizations. It offers an always free tier plus paid Foundation, Automate and Enterprise plans priced against a brand’s annual GMV.

The AI operating system for ecommerce

Key features

  • Moby AI operator • Triple Pixel first party tracking • Sonar Send email/SMS enrichment • Sonar Optimize conversion data sync • Blended metrics dashboard (MER, ROAS) • Post purchase survey

Strengths

  • Free tier with real time blended metrics • Resilient first party tracking • Attribution, forecasting and creative intelligence combined

Best for

  • Shopify and ecommerce brands wanting a single source of truth for marketing data
  • Teams needing accurate attribution amid third party cookie loss
  • Brands wanting AI assisted budget and channel decisions

Integrations

  • Shopify (native, deep, system)
  • Meta Ads (native, deep, system)
  • Google Ads (native, deep, system)
  • Google Analytics 4 (native, deep, system)
  • Klaviyo (native, basic, system)
  • Tiktok (native, basic, system)

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