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Ruler Analytics is a closed loop attribution platform that connects phone calls, form fills, live chat and offline conversions back to their original marketing source using dynamic number insertion and CRM revenue sync. It supports several selectable attribution models and integrates natively with Salesforce, HubSpot and major ad platforms.

Solve the marketing data disconnect

Key features

  • Call tracking with dynamic number insertion • Form and live chat tracking • Offline conversion tracking • Multi touch attribution models • CRM revenue sync back to marketing tools • Marketing mix modelling on higher tiers

Strengths

  • Tracks offline conversions pixel based tools miss • Wide CRM, martech and ad platform integrations • Multiple selectable attribution models

Best for

  • B2B and lead generation businesses with phone calls and long sales cycles, Marketing teams that need offline conversions tied back to campaigns, Agencies proving ROI across both online and offline marketing activity

Integrations

  • Salesforce (native, deep, system)
  • HubSpot (native, deep, system)
  • Google Ads (native, deep, system)
  • Facebook Ads (native, basic, system)
  • Zapier Zapier (native, basic, system)
  • Snowflake (native, basic, system)

Pricing

  • EUR 299 / month

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