Metricool combines a cross-platform content planner with analytics for social profiles, websites and ad accounts. Its AI assistant drafts posts in a chosen tone, adapts them for each network, writes calls to action, suggests TikTok and Instagram hashtags, and translates or proofreads. The free plan covers one brand with 20 scheduled posts a month, and paid plans add unlimited publishing, reports, comment-to-DM automations and a link-in-bio page.

Plan, publish and analyze your social media, web and ads in one place

Key features

- Planner with best times, autolists, auto-publish, recurring posts
- AI assistant: per-network posts, CTAs, hashtags, translation, proofreading
- AI alt text
- Social, web and Reels/Stories analytics
- Competitor analysis (up to 100 profiles)
- Flows: comment-to-DM and keyword DM automations
- Unified inbox
- SmartLinks link-in-bio
- Facebook, Google and TikTok Ads reporting

Strengths

- Free-forever plan includes the AI assistant
- Organic, web and paid-ads data in one dashboard
- Built-in comment-to-DM automations
- Claude and ChatGPT connectors via MCP

Best for

Creators who want scheduling and analytics in one free tool
Influencers running comment-to-DM funnels on Instagram
Agencies reporting to multiple clients
Creators who also run paid ads on Meta, Google or TikTok

Integrations

Instagram (native, deep, system)
Facebook (native, deep, system)
Tiktok (native, deep, system)
Youtube (native, deep, system)
Twitch (native, basic, system)
LinkedIn (native, deep, system)
Facebook Ads (native, basic, system)
Looker Studio (native, basic, system)
Metricool API (api, deep, system)

Pricing

USD 25 / month

metricool.com

Metricool

Key features

Strengths

Best for

Integrations

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