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Metricool combines a cross-platform content planner with analytics for social profiles, websites and ad accounts. Its AI assistant drafts posts in a chosen tone, adapts them for each network, writes calls to action, suggests TikTok and Instagram hashtags, and translates or proofreads. The free plan covers one brand with 20 scheduled posts a month, and paid plans add unlimited publishing, reports, comment-to-DM automations and a link-in-bio page.

Plan, publish and analyze your social media, web and ads in one place

Key features

  • - Planner with best times, autolists, auto-publish, recurring posts
  • - AI assistant: per-network posts, CTAs, hashtags, translation, proofreading
  • - AI alt text
  • - Social, web and Reels/Stories analytics
  • - Competitor analysis (up to 100 profiles)
  • - Flows: comment-to-DM and keyword DM automations
  • - Unified inbox
  • - SmartLinks link-in-bio
  • - Facebook, Google and TikTok Ads reporting

Strengths

  • - Free-forever plan includes the AI assistant
  • - Organic, web and paid-ads data in one dashboard
  • - Built-in comment-to-DM automations
  • - Claude and ChatGPT connectors via MCP

Best for

  • Creators who want scheduling and analytics in one free tool
  • Influencers running comment-to-DM funnels on Instagram
  • Agencies reporting to multiple clients
  • Creators who also run paid ads on Meta, Google or TikTok

Integrations

  • Instagram (native, deep, system)
  • Facebook (native, deep, system)
  • Tiktok (native, deep, system)
  • Youtube (native, deep, system)
  • Twitch (native, basic, system)
  • LinkedIn (native, deep, system)
  • Facebook Ads (native, basic, system)
  • Looker Studio (native, basic, system)
  • Metricool API (api, deep, system)

Pricing

  • USD 25 / month

Categories

Review (1)

4.8 out of 5.0
Model Performance 5.0
Technique 5.0
Security 5.0
Value for Money 4.0
  • Audrey
    2026-11-05

    Tried Metricool for managing social media and it’s pretty convenient having everything in one place. The analytics are especially helpful for figuring out what’s working and what isn’t. There’s definitely a bit of a learning curve when first getting started, but overall it’s been a useful tool and saves me quite a bit of time.

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