Klaviyo is a marketing automation platform and customer data platform for consumer brands, built around a unified customer profile that ingests behavioral, transactional, and engagement data in real time. It runs lifecycle and campaign messaging across email, SMS, RCS, WhatsApp, mobile push, and web from a single flow builder. Its AI layer includes Composer, an agent that audits existing flows, segments, and forms and drafts campaigns from a prompt, plus Customer Agent for automated support. Klaviyo also sells analytics, reviews, and helpdesk products on the same data foundation.

The autonomous B2C CRM — AI marketing and service platform for consumer brands

Key features

Composer — AI agent that audits flows, segments, and forms and drafts a campaign from a prompt (Beta)
Klaviyo Data Platform — embedded CDP with real-time unified profiles; Advanced KDP adds warehouse syncs
Omnichannel flow builder — email, SMS, RCS, WhatsApp, mobile push, web in one automation
Predictive analytics — predicted CLV, expected next order date, average time between orders
Real-time segmentation on behavioral and transactional data
Customer Agent — AI support agent, stated 65% autonomous resolution
Marketing Analytics add-on — funnel, cohort, revenue reporting
Reviews — product review collection tied to the same profile data

Strengths

Native ecommerce data model rather than a bolted-on integration
350+ pre-built apps plus REST API, webhooks, SDKs, and warehouse syncs
Official MCP server, ChatGPT app, and Claude connector for agentic workflows
Channel consolidation replaces a separate SMS/WhatsApp vendor
Proven scale: 2.5B events/day, 7.3B profiles, 205,000+ brands

Best for

DTC and ecommerce brands on Shopify running abandoned-cart, post-purchase, and winback flows
Retention or lifecycle marketers who want to build segments without engineering support
Brands consolidating a separate ESP, SMS vendor, and CDP into one contract
Enterprise consumer brands migrating off legacy marketing clouds
Teams building agentic marketing workflows against an MCP server or API

Integrations

Shopify (native, deep, system)
BigCommerce (native, deep, system)
WooCommerce (native, deep, system)
Magento (native, deep, system)
Salesforce Commerce Cloud (native, deep, system)
Wix (native, basic, system)
Meta Ads (native, basic, system)
Mindbody (native, basic, system)
Adobe (native, basic, system)

www.klaviyo.com

Klaviyo

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