Klaviyo is a B2C CRM and AI marketing platform that unifies customer data from commerce, point-of-sale and loyalty systems into one real-time profile per customer and uses it for marketing, analytics and customer service. It sends campaigns and automated flows across email, SMS, RCS, WhatsApp, mobile push and the web, and adds reviews, a customer hub and a helpdesk on the same data. Its AI includes Composer, a marketing agent that audits existing flows, segments and forms and builds a campaign from a prompt for review before anything goes live, and Customer Agent, a service agent that answers customers around the clock. For restaurants it connects to systems such as Toast, Olo, OpenTable and ChowNow, and its Toast integration brings in guest profiles and orders, including order history; with its connected guest data a restaurant can segment first-time, frequent and unengaged guests, recommend dishes and run flows for first visits, birthdays and reservation reminders. It has a free plan for small senders, and its paid email and SMS plans are priced by active profiles and messages sent, with enterprise plans through sales.
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