HubSpot Marketing Hub is a marketing automation product built natively on HubSpot’s Smart CRM, so campaigns, emails and forms are automatically tied to contact and deal records for true closed loop attribution. It includes AI content assistance, campaign automation and reporting, sold across Starter, Professional and Enterprise editions priced by seats and contact volume. A free CRM and email tier is available before upgrading.

AI powered software for marketers

Key features

CRM native attribution • Seat based editions (Starter, Professional, Enterprise) • Marketing contact volume tiers • AI content assistant • Campaign and email automation • Free CRM tools

Strengths

True closed loop attribution inside the CRM • Large bundled product ecosystem • Free tier to test before paying

Best for

B2B companies wanting marketing attribution connected directly to CRM and closed deals, Growing teams that want marketing, sales and service data unified on one platform, Startups testing marketing automation before committing to a paid plan

Integrations

HubSpot Sales Hub (native, deep, system)
HubSpot Content Hub (native, deep, system)
App Marketplace third party tools (api, basic, system)

Features

Documentation

HubSpot Marketing Hub

Key features

Strengths

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Integrations

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