Fin is the AI customer service agent built by the company formerly known as Intercom, which rebranded its corporate entity to “Fin” in 2026. It reads a customer’s question, retrieves the answer from a company’s own content and business rules, and replies conversationally to resolve the issue without a human agent, escalating only when it can’t answer or the customer asks for a person. Fin has expanded beyond pure support into a broader “Customer Agent” role that can also run sales qualification and lead routing, and it deploys across chat, email, voice (Fin Voice), Slack, and Discord.
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