Key features
- Conversational AI chat for women’s health questions (fertility, pregnancy, postpartum, menopause)
- Clinical advisory input into response design (50+ advisors cited)
- Perinatal mental health screening (EPDS-based)
- Embedded/white-label deployment inside partner platforms
- Proprietary dataset of 10M+ real health conversations
Strengths
- Large proprietary women’s-health conversation dataset
- Clinical/advisor involvement in product design
- Distribution through embedded partners (Willow, MyUTI) plus direct consumer app
- Co-founder of the Women’s Health AI Consortium (industry standards body)
Ema is a conversational AI assistant built specifically for women’s health, trained on a proprietary dataset of 10M+ real health conversations spanning fertility, pregnancy, postpartum, and menopause. Originally launched as SocialMama in 2019, it now operates both as a direct consumer app and as an embedded AI layer licensed to femtech and wellness partners like Willow and MyUTI. Ema EQ also co-founded the Women’s Health AI Consortium to help set clinical and ethical standards for AI in this space.
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