Clay is a go-to-market data and AI orchestration platform unifying data enrichment, AI research agents (Claygent), workflow automation, and outbound execution, having pioneered the “GTM Engineer” role. Founded in 2017 by Kareem Amin, it reached a $3.1B valuation after a 2025 Series C led by CapitalG, later reported near $5B, and serves 10,000+ companies including OpenAI, Anthropic, and Intercom, with plans starting around $167-185/month and a generous free tier.

Build systems to grow revenue

Key features

Waterfall Enrichment: queries multiple data providers in sequence for maximum coverage, charging only for matches
Claygent AI agent: web-research-capable agent generating custom data points for account research
Signals & Intent: job changes, promotions, company news, social listening, web intent tracking
Audiences: centralizes first- and third-party data into unified, high-intent audiences
Data Marketplace: one contract to buy data from 200+ vendors in a single place

Strengths

Extremely rapid growth and top-tier VC backing: $200M+ raised, valuation ranging $3.1B-$5B, backed by Sequoia, CapitalG, Meritech
Pioneered the "GTM Engineer" role/category, with 280+ open roles at companies like Cursor and Notion
Deep enterprise adoption among AI-native companies themselves (OpenAI, Anthropic, Mistral AI) as reference customers
Transparent, granular usage-based pricing (Actions + Data Credits) with published tier comparisons
Full enterprise compliance stack: SOC 2 Type II, GDPR, CCPA, ISO 27001, ISO 42001 (AI governance)
Documented strong customer outcomes across many named accounts (Intercom +140% pipeline, Hex +50% win-rate)

Best for

GTM engineers and RevOps professionals building automated data enrichment and outbound workflows
Sales development reps (SDRs) and account executives needing automated pre-call research and account prioritization
Marketing teams running ABM, PLG-assist, and automated inbound lead scoring/routing programs
GTM ops leaders centralizing first- and third-party data into unified audiences for outreach and ad targeting
Startups and small teams wanting an affordable entry point (free tier) to automate their first prospecting workflows

Integrations

Salesforce (native, deep, system)
HubSpot (native, deep, system)
Snowflake (native, deep, system)
Databricks (native, deep, system)
Postgres (native, deep, system)

Pricing

USD 167 / month - 14-day free trial

Clay

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