BuzzSumo is a content research and media intelligence platform that helps marketers, PR teams, and agencies find high-performing content, monitor brand and industry mentions, and identify influencers across Facebook, X, YouTube, and TikTok. It draws on an archive of over 8 billion articles and 300 trillion social engagements to surface trending topics, top-performing content by niche, and journalist or influencer profiles backed by real engagement data. Originally launched in 2014, BuzzSumo is now part of Cision (via its 2017 acquisition by Brandwatch), and serves both content-marketing teams building editorial strategy and influencer-marketing teams sourcing and vetting creator partnerships.

Media Mentions In Minutes. Content Ideas For Days.

Key features

Find Influencers, identifies influencers on Facebook, X, YouTube, TikTok with real engagement data
Content Discovery, engaging topics and real-time trends with content ideas and briefs
Content Research, most popular content by niche across major platforms
Monitoring, tracks mentions, trends, and competitor content with custom alerts
Media Database & Outreach, finds and pitches 700K+ journalists with an AI pitching tool
YouTube Analyzer, evaluates organic and paid YouTube content performance
Chrome Extension, social engagement data while browsing, save content for later
API, integrates BuzzSumo data into internal tools, dashboards, and apps

Strengths

Over a decade of operating history and a large, continuously indexed archive
Backed by Cision's media intelligence infrastructure via Brandwatch acquisition
Covers editorial content research and influencer discovery in one platform
Real engagement and impact data behind influencer and journalist profiles

Best for

Influencer marketing teams sourcing and vetting creator partnerships
Content marketers and agencies researching what performs well in a niche
PR and digital PR teams pitching journalists and monitoring coverage
Brand and competitor intelligence teams tracking mentions and trends

Integrations

Slack (native, basic, system)
Zapier (api, basic, system)
IFTTT (api, basic, system)

Pricing

USD 199 / month

Buzzumo

Key features

Strengths

Best for

Integrations

Pricing

Categories

Features

Add Review

Leave a Reply Cancel reply

Added By carolinez