Buffer is a queue-based social media scheduler that charges per connected channel rather than per seat, which makes it unusually cheap for teams. It publishes to 11 networks including X, Bluesky, Mastodon, and Google Business Profile, and puts its AI Assistant, community inbox, Insights, link-in-bio Start Page, and public API on every plan including the free one. Paid tiers mainly remove the queue cap, extend analytics history past 30 days, and add other users. It deliberately omits social listening, influencer marketing, and evergreen recycling, which is what separates it from heavier suites.
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