Voyado is a Swedish SaaS platform built only for retail that combines customer engagement (CRM, loyalty, and email and SMS automation) with product discovery (site search, merchandising, and recommendations) on a shared data layer. It markets the combination as an agentic OS for retail, with an AI agent named Bonnie that it says is trained on retail consumer behavior, and a new conversational discovery product. Founded in 2005 and expanded through the 2021 acquisition of Apptus, it says it serves 500+ retail brands including H&M Group, Nudie Jeans, and Outnorth. Pricing is a fixed platform fee plus usage-based fees, with no public price list.

The agentic OS for retail

Key features

Agentic discovery, new conversational product discovery instead of keyword search
Search and browse, retail-trained search with typo tolerance, synonyms, and color and image detection
Algorithmic merchandising, ranks by trend, lifecycle, stock, margin, and campaign signals
Product recommendations, upsell, alternatives, and style-with across site, cart, and email
Retail Media, Sponsored Products to monetize retailer sites
CRM and unified customer profiles, online, in-store, and purchase data in one profile
Marketing automation, agentic campaigns across email, SMS and RCS, and onsite messaging
Loyalty and digital wallet, native points and challenges plus mobile wallet cards and offers
Advertising audience sync, segments synced to Meta, Google, and TikTok
Insights and reports, CLV, churn risk, RFM, attribution, and search performance dashboards
MCP server, lets external AI agents work with Voyado data

Strengths

Built exclusively for retail, with AI and data structures designed around retail operations
Customer engagement and product discovery share one data layer
ISO/IEC 27001:2022 certified ISMS and a public Trust Center
Large partner directory covering commerce platforms, POS, payments, returns, and service tools

Best for

Mid-market and enterprise fashion, electronics, cosmetics, and furniture retailers with stores and e-commerce
Nordic and European retailers wanting CRM, loyalty, and email and SMS automation in one platform
E-commerce and merchandising teams lifting on-site conversion with AI search and recommendations
Retailers wanting to monetize their site through retail media alongside loyalty and discovery

Integrations

Shopify (native, deep, system)
Magento (Adobe Commerce) (native, deep, system)
Salesforce Commerce Cloud (native, deep, system)
BigCommerce (native, deep, system)
Shopware (api, deep, system)
Centra (api, basic, system)

voyado.com

Voyado

Key features

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Added By Caroline