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Hootsuite is a social media management suite sold per user seat, organized into five products: Perch for content planning and publishing, Nest for the unified inbox, Lumen for listening and insights, Parliament for employee advocacy, and Wisdom, its AI layer. Wisdom answers questions about your own social data in plain language, spots trends and risks, drafts posts and campaign briefs, and summarizes reports. The vendor states Wisdom cannot publish on its own — a person always reviews and approves. Organizations that opt out of AI can restrict or disable Wisdom while continuing to use the rest of the platform.

Everything social. One place. Connected by AI.

Key features

  • Wisdom AI — conversational agent grounded in your inbox, calendar, and listening data
  • - AI content generation — posts, captions, images, campaign briefs
  • - MCP connectors, included on every plan
  • - Perch — calendar planning, scheduling, publishing
  • - Nest — unified inbox for DMs, comments, mentions, reviews
  • - Lumen — listening across 30+ networks and 150M websites
  • - Approval workflows and message auto-routing (Advanced+)
  • - Parliament — employee advocacy

Strengths

  • AI on every tier, not an add-on
  • - 100+ app integrations plus 10 social networks
  • - Real social listening and enterprise governance (SSO, custom compliance)
  • - AI can be restricted or turned off org-wide
  • - Published solutions for regulated industries

Best for

  • Enterprise social team needing approvals, routing, and governance
  • Brand or comms team that needs listening and crisis monitoring
  • Agency managing unlimited client accounts
  • Regulated industry needing compliance review before posts publish
  • Customer care team handling DMs and reviews alongside marketing

Integrations

  • Instagram (native, deep, system)
  • Tiktok (native, deep, system)
  • LinkedIn (native, deep, system)
  • Threads (native, basic, system)
  • Pinterest (native, basic, system)
  • Proofpoint (native, deep, system)
  • Hubspot (native, basic, system)
  • Lumen5 (native, basic, system)

Pricing

  • USD 99 / month
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