Anya is a UK digital health app offering 24/7 AI companion chat, specialist video consultations, symptom/cycle tracking, and community support across pregnancy, fertility, infant feeding, parenting, menstrual health, and menopause. Founded in 2018 as LatchAid by Dr. Chen Mao Davies and rebranded to Anya in 2022, it’s distributed mainly through NHS trusts, local authorities, and employer benefit partnerships, reaching a stated 7 million people across the UK.
Key features
- 24/7 Virtual Companion: hybrid AI chat backed by specialist-reviewed content
- Private specialist video consultations, on-demand from mobile
- Personal symptom and cycle tracking
- LatchAid 3D breastfeeding animations for latching and feeding guidance
- Personalised content and self-care programmes by life stage
- Virtual peer communities
- Crisis detection and signposting to professional help
Strengths
- NHS-trusted distribution reaching a stated 7 million UK population
- Winner of The National AI Awards’ Best Ethical AI Initiative
- Founder-led innovation pedigree (Oscar/BAFTA-winning VFX specialist turned health-tech founder)
- Diverse funding base: equity investment plus Innovate UK, SBRI Healthcare, and NHS England grants
- Multi-channel distribution via NHS, local authorities, and corporate/insurance employee benefits
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