Midi Health is a virtual clinic specializing in perimenopause and menopause care, matching patients with hormone-trained clinicians for personalized Care Plans that can include HRT, GLP-1s, supplements, and lab testing. Founded by Joanna Strober in 2021, it has raised roughly $150M, is in-network with major insurers like UnitedHealthcare, Cigna, and Aetna, and served about 20,000 patients weekly as of late 2025.
Key features
- Menopause/perimenopause-trained clinicians for virtual visits
- Personalized Care Plans combining hormone therapy, non-hormonal meds, GLP-1s, lifestyle coaching, and supplements
- Condition-specific programs: perimenopause, menopause, weight, sexual wellness, mood & memory, hair & skin, sleep, cancer survivorship
- AgeWell Longevity visits
- Midi Custom Rx and supplement storefront
- Insurance eligibility and employer coverage checker
Strengths
- Health system partnerships (e.g., Mount Sinai, Memorial Hermann)
- NCQA accreditation, a notable clinical-quality signal for virtual care
- Broad in-network insurance coverage reaching 80%+ of US patients (UnitedHealthcare, Cigna, Aetna, etc.)
- Strong funding trajectory (~$150M total) with high-profile investors and backers
- Rapid growth: 20,000 patients/week as of late 2025, roughly doubled from January 2025
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