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Midi Health is a virtual clinic specializing in perimenopause and menopause care, matching patients with hormone-trained clinicians for personalized Care Plans that can include HRT, GLP-1s, supplements, and lab testing. Founded by Joanna Strober in 2021, it has raised roughly $150M, is in-network with major insurers like UnitedHealthcare, Cigna, and Aetna, and served about 20,000 patients weekly as of late 2025.


Key features

  • Menopause/perimenopause-trained clinicians for virtual visits
  • Personalized Care Plans combining hormone therapy, non-hormonal meds, GLP-1s, lifestyle coaching, and supplements
  • Condition-specific programs: perimenopause, menopause, weight, sexual wellness, mood & memory, hair & skin, sleep, cancer survivorship
  • AgeWell Longevity visits
  • Midi Custom Rx and supplement storefront
  • Insurance eligibility and employer coverage checker

Strengths

  • Health system partnerships (e.g., Mount Sinai, Memorial Hermann)
  • NCQA accreditation, a notable clinical-quality signal for virtual care
  • Broad in-network insurance coverage reaching 80%+ of US patients (UnitedHealthcare, Cigna, Aetna, etc.)
  • Strong funding trajectory (~$150M total) with high-profile investors and backers
  • Rapid growth: 20,000 patients/week as of late 2025, roughly doubled from January 2025

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